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HP Indigo Digital Presses deliver largest volume of personalized Coca-Cola labels ever produced for a single country
September 12, 2014
By: DAVID SAVASTANO
Editor, Ink World Magazine
HP announced its role in helping the Coca-Cola Company expand its popular “Share a Coke” campaign to the United States, enabling consumers to make meaningful connections with the largest volume of personalized Coca-Cola labels ever produced for a single country. The campaign, introduced in Australia in 2011, launched in the United States this summer, adding more than 250 popular names, nicknames and terms of affection to customized Coca-Cola products. Printed on HP Indigo WS6000 series Digit...
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